Presentation of the "Friendly Stadiums" campaign at La Plaza

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Date: Tuesday, July 8, 2014

Time: 2:00 p.m.

Location: La Plaza City of Knowledge

Free of charge event, open to the public.

This July 8th, as part of the first semifinal match of the Brazil 2014 World Cup, the Panamanian Red Cross and the International Federation of Red Cross and Red Crescent Societies (IFRC), with support from the City of Knowledge Foundation, will launch the first continental level campaign "Friendly Stadiums” at La Plaza City of Knowledge.

The City of Knowledge Foundation is honored to support this first campaign of the Red Cross by asking that there be no more violence in the stadiums, through a series of initiatives at La Plaza City of Knowledge where the Brazil 2014 World Cup matches are being broadcasted. These activities include: Friendly Stadiums promotional video projection, photobooth with the hashtag of the campaign, and an artistic football and juggling show to be held on Tuesday, July 8, at 2:00 pm, just before the first semifinal match. This event is open to the public and seeks City of Knowledge users and customers of La Plaza to empathize with the campaign, multiply it and spread it through their social networks.

About the Friendly Stadiums Campaign

"Friendly Stadiums" is a communication proposal developed by the IFRC, the advertising agency La Cancha, and several National Societies of the Red Cross of America for the purpose of contributing to public awareness regarding violence generated by several groups of football fans. This initiative seeks to achieve nonviolent behaviors so that stadiums become friendly places where people can celebrate and enjoy.

Every weekend in a football stadium or court in the neighborhood or in a large city of America, unfortunate events occur. Violence inside and outside football stadiums has reached unsuspected levels. The stadium, a space created to see our teams play, has become a place littered with victims of aggression, songs that incite hatred, attacks between fans, injured people and even deaths.

Such is the gravity of the situation of violence in the stadiums that the Red Cross, which intervenes in disasters, crises and epidemics, has been interested in finding a way to contribute to the resolution of these situations.

It is expected that the "Friendly Stadiums" campaign replicates in a significant number of countries in our continent. With the campaign it is also expected that each country makes alliances with state authorities, football associations, companies, media, coaches, players and fans to learn the status of football-related violence and the importance of achieving greater awareness of all followers of this sport. Because without football we all lose.